In cooperation with medical technology companies or public and research institutions in the healthcare industry, we conduct digital and face-to-face market research as well as opinion research. As a general rule, this is primary research. These can be designed as qualitative or quantitative interviews and are conducted via online survey, telephone-based (CATI) or face-to-face. In doing so, we draw from our extensive network in the healthcare industry in Germany. From doctors to purchasers in hospitals or sales decision-makers or managing directors or reimbursement specialists in the medical device industry or biotechnology – we know them all.
We will discuss with you which approach is best for you and implement the developed project plan with the appropriate methodology. If you wish, we can also analyze the results for you. Particularly in the context of market access questions or customer satisfaction surveys, our trained interviewers can also generate leads directly or move into a qualitative, explorative interview (if this is desired), because they have a high level of industry expertise.
We offer surveys within the healthcare sector on the following questions (not an exhaustive list):
- Opinion Research
- Sales Research / Sales Promotion Research / Advertisement Effectiveness Research
- Demand Analysis / Market Potentials
- Market Analysis / Competitor Analysis
- Customer Satisfaction
- Brand Reputation/ Branding / Brand Awareness / Brand Loyality
- Qualitative Studies / Explorative Studies / Focus Groups / Car Clinics
- 360° Quality Management Surveys
What is missing from your point of view and should be our next project with you? Let’s talk about it and if we are enthused about your project, we will be happy to work with you. However, it is also important to us to proceed on a value-based, ethical level, so that our reputation and that of our customers does not suffer.